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定扭氣動工具行業蓬勃發展
人氣:340 評論:0 日期:2017/1/11 16:39:43 標簽:全部
隨著全(quan)球經濟(ji)一體(ti)化進程(cheng)的(de)(de)(de)加(jia)快,中(zhong)國(guo)(guo)定(ding)扭(niu)氣(qi)(qi)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)(ju)加(jia)工(gong)(gong)工(gong)(gong)業(ye)逐步(bu)成(cheng)為世界定(ding)扭(niu)氣(qi)(qi)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)(ju)產業(ye)的(de)(de)(de)主(zhu)力軍(jun)。無論在(zai)(zai)全(quan)球工(gong)(gong)具(ju)(ju)(ju)市場,還是在(zai)(zai)中(zhong)國(guo)(guo)工(gong)(gong)具(ju)(ju)(ju)市場,定(ding)扭(niu)氣(qi)(qi)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)(ju)的(de)(de)(de)應用之廣、需求量之大超乎(hu)想象。一些發(fa)達國(guo)(guo)家對定(ding)扭(niu)氣(qi)(qi)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)(ju)的(de)(de)(de)需求每年(nian)以百分之十(shi)幾的(de)(de)(de)速度(du)遞(di)增。定(ding)扭(niu)氣(qi)(qi)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)(ju)是勞動(dong)(dong)(dong)密集型(xing)產業(ye),作(zuo)為五(wu)(wu)金之鄉(xiang)的(de)(de)(de)永(yong)康,更是憑借低成(cheng)本(ben)(ben)的(de)(de)(de)傳統(tong)競(jing)爭優勢,一度(du)成(cheng)為定(ding)扭(niu)氣(qi)(qi)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)(ju)的(de)(de)(de)集聚(ju)之地。產品不僅暢銷國(guo)(guo)內各大城市,憑借在(zai)(zai)中(zhong)國(guo)(guo)科技五(wu)(wu)金城連(lian)續(xu)舉辦了(le)14屆中(zhong)國(guo)(guo)五(wu)(wu)金博覽會的(de)(de)(de)東風,更是遠銷到(dao)了(le)歐(ou)美、非洲、中(zhong)東等地。近幾年(nian),受(shou)勞動(dong)(dong)(dong)力成(cheng)本(ben)(ben)上升、原(yuan)材料上漲、金融危機等一系列(lie)不利經濟(ji)因素(su)影響,五(wu)(wu)金城眾多定(ding)扭(niu)氣(qi)(qi)動(dong)(dong)(dong)工(gong)(gong)具(ju)(ju)(ju)生產商(shang)、銷售(shou)商(shang)加(jia)大了(le)自主(zhu)品牌研發(fa)、銷售(shou)力度(du)。
前年,定(ding)扭(niu)(niu)氣(qi)(qi)動(dong)(dong)工(gong)具(ju)(ju)出(chu)口退(tui)說率有所(suo)降低(di)、人民幣快速升(sheng)值(zhi),進一步拉低(di)了定(ding)扭(niu)(niu)氣(qi)(qi)動(dong)(dong)工(gong)具(ju)(ju)利(li)潤率。其(qi)次,定(ding)扭(niu)(niu)氣(qi)(qi)動(dong)(dong)工(gong)具(ju)(ju)的(de)生產(chan)主要受鋼材(cai)(cai)等(deng)原(yuan)材(cai)(cai)料(liao)價(jia)格(ge)影響。鋼材(cai)(cai)市場(chang)的(de)不(bu)(bu)穩定(ding)也導(dao)致(zhi)杜(du)派氣(qi)(qi)動(dong)(dong)工(gong)具(ju)(ju)銷(xiao)售風險大大增加。定(ding)扭(niu)(niu)氣(qi)(qi)動(dong)(dong)工(gong)具(ju)(ju)屬微利(li)產(chan)品,而且市場(chang)競(jing)爭激(ji)烈(lie),統一提(ti)價(jia)是(shi)不(bu)(bu)可(ke)能的(de)。有銷(xiao)售商(shang)坦言,個別(bie)提(ti)價(jia)無疑是(shi)等(deng)于把老客(ke)戶拱(gong)手(shou)相讓。隨著定(ding)扭(niu)(niu)氣(qi)(qi)動(dong)(dong)工(gong)具(ju)(ju)市場(chang)競(jing)爭逐漸激(ji)烈(lie)化,如何保(bao)持五金(jin)城(cheng)定(ding)扭(niu)(niu)氣(qi)(qi)動(dong)(dong)工(gong)具(ju)(ju)可(ke)持續(xu)發展態勢(shi),成為眾(zhong)多銷(xiao)售商(shang)不(bu)(bu)得不(bu)(bu)面(mian)對(dui)的(de)主要問題。
在(zai)五金(jin)城(cheng)經營多(duo)年(nian)定(ding)扭氣動工具的銷售商陳某(mou)表示,樹立(li)品(pin)牌影響力是(shi)五金(jin)城(cheng)定(ding)扭氣動工具持續發展的最佳選(xuan)擇。品(pin)牌建立(li),質(zhi)量(liang)先行(xing)。無論是(shi)多(duo)么精彩的推廣策略,都是(shi)建立(li)在(zai)產(chan)品(pin)質(zhi)量(liang)基礎之上的。只(zhi)有(you)生產(chan)商保(bao)證產(chan)品(pin)的質(zhi)量(liang)穩(wen)定(ding),才能贏得(de)客戶的信賴。若想在(zai)市場上占有(you)一席之地(di),提高質(zhi)量(liang)是(shi)關(guan)鍵。“像這把鉗(qian)子(zi),雖然(ran)比普(pu)(pu)通的鉗(qian)子(zi)要貴(gui)出十幾塊,不過它的質(zhi)量(liang)比普(pu)(pu)通鉗(qian)子(zi)要好很多(duo),實(shi)行(xing)三包的售后服(fu)務也周全,消費者在(zai)選(xuan)購時(shi),多(duo)數會(hui)選(xuan)擇這種(zhong)有(you)牌子(zi),質(zhi)量(liang)好的產(chan)品(pin)。”
相關人士(shi)分(fen)析,一(yi)個(ge)行業在走過了(le)初始期(qi)、發展(zhan)期(qi)到成(cheng)(cheng)熟期(qi)后(hou),往往就進入(ru)了(le)精細化(hua)發展(zhan)階段。定扭(niu)(niu)氣動工(gong)(gong)具在五(wu)金城中屬(shu)于比較成(cheng)(cheng)熟的行業,在這樣的環境里求(qiu)發展(zhan),經營戶(hu)就要向細分(fen)市場(chang)尋(xun)求(qiu)出路。定扭(niu)(niu)氣動工(gong)(gong)具屬(shu)于勞動密集型行業,一(yi)直以來因我國在原(yuan)材(cai)料價格和勞動力成(cheng)(cheng)本低等方面的優(you)勢,定扭(niu)(niu)氣動工(gong)(gong)具在國際市場(chang)上占有較大份額,作為五(wu)金之鄉的永康,市場(chang)競(jing)爭(zheng)也非常激(ji)烈。
一五金(jin)經(jing)營(ying)戶(hu)向記者透露道(dao);“作為(wei)一個(ge)已經(jing)比較(jiao)成(cheng)熟(shu)的(de)(de)行業,客戶(hu)一般都(dou)有固定(ding)(ding)的(de)(de)供(gong)應(ying)商,要想(xiang)發(fa)(fa)展新(xin)的(de)(de)客戶(hu)不容(rong)(rong)易。”在(zai)(zai)外貿出口方(fang)(fang)面,定(ding)(ding)扭(niu)氣(qi)動(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)(ju)(ju)(ju)(ju)(ju)(ju)(ju)情況同樣不容(rong)(rong)樂(le)觀(guan),“近年(nian)來,面臨原(yuan)(yuan)材(cai)料漲價、退稅政策變動(dong)(dong)(dong)以(yi)及匯率上(shang)升等不利因素的(de)(de)影響,定(ding)(ding)扭(niu)氣(qi)動(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)(ju)(ju)(ju)(ju)(ju)(ju)(ju)正逐(zhu)漸(jian)(jian)失(shi)去原(yuan)(yuan)來的(de)(de)成(cheng)本優勢,客戶(hu)流失(shi)嚴重。”記者走訪中,發(fa)(fa)現在(zai)(zai)引(yin)進(jin)知名品牌(pai)的(de)(de)基(ji)礎(chu)上(shang),許多經(jing)營(ying)戶(hu)也開始紛(fen)紛(fen)向細分(fen)化(hua)(hua)市場(chang)發(fa)(fa)展,杜(du)派(pai)氣(qi)動(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)(ju)(ju)(ju)(ju)(ju)(ju)(ju)銷售細分(fen)化(hua)(hua)趨勢日益明(ming)顯(xian)。從大的(de)(de)方(fang)(fang)面講,氣(qi)動(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)(ju)(ju)(ju)(ju)(ju)(ju)(ju)分(fen)為(wei)手動(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)(ju)(ju)(ju)(ju)(ju)(ju)(ju)、氣(qi)動(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)(ju)(ju)(ju)(ju)(ju)(ju)(ju)、組(zu)合工(gong)(gong)(gong)具(ju)(ju)(ju)(ju)(ju)(ju)(ju)(ju)、汽(qi)保工(gong)(gong)(gong)具(ju)(ju)(ju)(ju)(ju)(ju)(ju)(ju)、匠作工(gong)(gong)(gong)具(ju)(ju)(ju)(ju)(ju)(ju)(ju)(ju)等。手動(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)(ju)(ju)(ju)(ju)(ju)(ju)(ju)中又分(fen)扳手、鉗子、螺絲刀等等。氣(qi)動(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)(ju)(ju)(ju)(ju)(ju)(ju)(ju)也分(fen)裝(zhuang)配類(lei)、剪切(qie)類(lei)等。把定(ding)(ding)扭(niu)氣(qi)動(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)(ju)(ju)(ju)(ju)(ju)(ju)(ju)細分(fen)化(hua)(hua)目的(de)(de)是讓其市場(chang)更(geng)有針對(dui)性(xing)。在(zai)(zai)種(zhong)類(lei)繁多的(de)(de)定(ding)(ding)扭(niu)氣(qi)動(dong)(dong)(dong)工(gong)(gong)(gong)具(ju)(ju)(ju)(ju)(ju)(ju)(ju)(ju)中,高檔(dang)精致(zhi)的(de)(de)組(zu)合工(gong)(gong)(gong)具(ju)(ju)(ju)(ju)(ju)(ju)(ju)(ju)和(he)汽(qi)車隨車工(gong)(gong)(gong)具(ju)(ju)(ju)(ju)(ju)(ju)(ju)(ju)正逐(zhu)漸(jian)(jian)成(cheng)為(wei)人們的(de)(de)新(xin)寵。
經過十幾年的(de)(de)(de)發(fa)展,目(mu)前(qian)五金城經營的(de)(de)(de)定(ding)扭氣動(dong)工具(ju)產(chan)品(pin)(pin)(pin)已逐步形成(cheng)系列化(hua)、標準化(hua)、品(pin)(pin)(pin)牌(pai)化(hua),不(bu)僅(jin)品(pin)(pin)(pin)種(zhong)規(gui)格齊全,產(chan)品(pin)(pin)(pin)質量穩(wen)定(ding),而且引進的(de)(de)(de)部分名優(you)產(chan)品(pin)(pin)(pin)在國際市場(chang)上也有一定(ding)的(de)(de)(de)競爭力。眾多銷售商(shang)也表示,五金城的(de)(de)(de)定(ding)扭氣動(dong)工具(ju)立(li)穩(wen)于國際市場(chang)還有好一段路要走(zou)。作為(wei)經銷商(shang),要在立(li)足原有市場(chang)優(you)勢,鞏固傳統定(ding)扭氣動(dong)工具(ju)的(de)(de)(de)基(ji)礎上,加(jia)(jia)速研發(fa)新(xin)產(chan)品(pin)(pin)(pin),改進落后工藝,提高產(chan)品(pin)(pin)(pin)的(de)(de)(de)科學技術含量水平,增加(jia)(jia)附(fu)加(jia)(jia)值;立(li)足本(ben)土文化(hua)背景,建立(li)屬于自己的(de)(de)(de)品(pin)(pin)(pin)牌(pai),構建行之有效的(de)(de)(de)信(xin)(xin)息通道(dao)和(he)快速反應的(de)(de)(de)決策機制,建立(li)良好的(de)(de)(de)信(xin)(xin)譽,為(wei)用戶提供優(you)質的(de)(de)(de)產(chan)品(pin)(pin)(pin)和(he)完(wan)善的(de)(de)(de)服(fu)務(wu),相(xiang)信(xin)(xin)定(ding)扭氣動(dong)工具(ju)的(de)(de)(de)明天(tian)會更美好。
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